Reports that Rush Limbaugh has signed a 10-year $400-million deal to continue sharing his ”talent on loan from God“ with legions of self-proclaimed ”dittoheads“ might seem jarring, given the recession and ongoing tumult in media markets. But whatever you make of Limbaugh's bombastic on-air version of the truth, his numbers don't lie. A daily audience in the 14 to 20-million range (Limbaugh ballyhoos the latter count) translates to mega-success in the bottom-line ad game that usurps a third of each airtime hour. (Maybe more than a third, if you count the premium-priced pitches woven into his trademark tirades.) In Ditto World, ”El Rushbo“ is living the American Dream: a college dropout overcoming drug dependence and career-threatening deafness to live larger-than-large...and get tax cuts to boot!